Very cool announcement from adidas and Parley for the Oceans. The official presser for this is below, but let me just say how important I think something like this is. Brands doing work to not only create the great products that they do, but to figure out ways to do that in a manner that makes the world a better place. adidas and Parley for the Oceans did all of that with this project. And from a purely aesthetic point of view, these kits are incredible. I love the tonal look of both of them and the subtlety that it gives. Hand claps all around!
Today adidas and Parley for the Oceans have unveiled the first performance football products with the launch of the adidas x Parley Real Madrid and Bayern Munich home jerseys. The jerseys will be seen on-pitch for the first and only time when Bayern take on TSG 1899 Hoffenheim on Saturday, Nov. 5 and Real Madrid face Real Sporting de Gijón on Saturday, Nov. 26.
Made from Parley Ocean Plastic and water-based environmentally friendly prints, the all-white Real Madrid and all-red Bayern Munich kits feature the club logo, three stripes and sponsors’ logos in the same color as the kit for a unique look. The Ocean Plastic™ used in the jerseys is created from up-cycled marine plastic pollution intercepted by Parley clean-up operations in coastal areas of the Maldives. To reflect the jersey’s unique story and Parley’s commitment to the oceans, both club and sponsors agreed not to have the logo visible in order to make the shirt as sustainable as possible.
The one-off kit design also features mesh inserts on the inside of sleeves for improved ventilation, a back neck tape with the message “For the oceans” and an adidas x Parley loop label with an integrated NFC chip to offer fans further information on the partnership.
“It’s an honor to go on this journey with adidas and to have the opportunity to wear the adidas x Parley kit on-pitch for the first time. With every second breath we take coming from our oceans, it’s really important that we do what we can do safeguard them. Wearing a kit that is made from recyclable ocean waste is something I’m very happy about as it’s a fantastic opportunity to raise awareness about the need to protect and preserve our oceans. I know this is the start of something very special,” said Bayern Munich midfielder, Xabi Alonso.
Real Madrid defender, Marcelo, said: “The Ocean is a place I hold close to my heart after growing up in Rio de Janeiro and I have fond memories of playing on the beach when I was a kid. It’s amazing to be part of this project and to know that the club I love is making a difference in helping to keep the oceans clean.”
As a founding member, adidas supports Parley for the Oceans in its education and communication programs, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans though the three pillars of the Parley A.I.R. Strategy: Avoid, Intercept and Redesign. Additionally, adidas and Parley collaborate to turn ocean waste into high-performance apparel by converting up-cycled marine plastic debris into technical yarn fibers.
The adidas x Parley Bayern Munich jersey is available on adidas.com/parley and in selected stores from Friday 4 November. The adidas x Parley Real Madrid jersey is available on adidas.com/parley and in selected stores from Thursday 24 November.