adidas today revealed new limited edition Messi 10/10 boots celebrating five time Ballon d’Or winner and the game’s greatest number 10 of all time, Leo Messi.


Only 100 pairs of the new Messi 10/10 boots have been produced worldwide in US size 8.5, the same worn by Leo himself.


The special collector’s item will be available exclusively for $400 on Monday October 10 at 4PM ET at an adidas Soccer pop-up shop in New York City, in addition to and select US retailers.

The new Messi 10/10 boots include an AGILITYKNIT material that molds around the foot within milliseconds and eliminates any unnecessary wear in time.  A PUREAGILITY sock system delivers explosive speed and agility by hiding the laces inside the boot. The AGILITY SPRINTFRAME OUTSOLE was developed with and for Messi and generates unstoppable traction and stability. These technical features have been incorporated to represent Messi’s unique playing style.


This Messi 10/10 release marks the second iteration of a new tradition of collector’s edition Messi boots, which will drop every October 10.

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